Learning E-Commerce? Learn from the best

Back then, computers run on an internet speed of 56K (kilobits per second). We required 20-30 minutes to complete downloading one song and we wouldn't complain. Here we are in Malaysia knowing so little about the vast internet and people on the other side of the world has already started building their own business that had earned them millions and even billions today.

No doubt I am referring to Amazon.com. Amazon.com is perhaps known as one of the largest E-Commerce sites in the world. I am sure the name of this website is familiar to everyone. Jeffrey Preston Bezos (even his name shakes me a little), the founder, President, CEO of Amazon.com has brought the business world to new heights. Amazon.com was growing so fast that even analysts and Jeff himself could not imagine. The founder of Amazon.com was born on 12 January 1964. He found Amazon.com at the age of 30 in year 1994.

Amazon.com started off as a mere shop selling books in a two-bedroom house selling just books. Jeff set up his "shop", "work station", or whatever you wish to call it with minimal amount of investments. They started penetrating different markets and started selling more than just books. Amazon started selling music CDs, videos, toys, electronics, and more.

You've seen his accomplishment, it would be a joke if anyone wouldn't want to be Jeffrey Bezos. However, not many has managed his achievement. Below are the few factors that contributed to his success.

Think Ahead
The best explanation that suits this would be the reason Amazon.com is called Amazon. Why didn't they call themselves as Books.com or Shelves.com or ReadersHaven.com? He named the site as Amazon.com simply because it resembles a wide area and did not restrict himself to just books or reading materials.

Use Emerging Technologies
Technology has been something that has been growing faster and faster every second. One may use it as an advantage towards them but at the same time it can backfire and cause a serious fall in your own business. Jeff saw that internet users was growing exponentially and used it to his advantage. In fact, thanks to the internet, Jeff was able to set up his very own business with minimal cost. He didnt need a large shop or physical sales persons. This had definitely saved him a lot of money in his setting up.

Change
People who refuses to change with the environment are most certainly to fail in the current era. The current era is fast moving and is rapidly changing. In order to succeed, one needs to keep up. In the case of Amazon, they widen their range of products as already mentioned earlier to keep up with the needs of customers. They quickly changed into "Earth's Biggest Bookstore" to "Earth's Biggest Anything Store". Amazon has a constantly evolving product line and this had caused their competitors to be having problems catching up.

Customer Orientation
"To become the world's most customer-centric company. The place where people come to find and discover anything they might want to buy online." This was the vission of Amazon. They have a great emphasis on the needs of customers and they worked relentlessly to provide their customers with a great experience. Amazon has opened their ears and listened very closely to their customers.